Tuesday 4 January 2011

ITV - Futher Ident Analysis

Before i start having any ideas on how my channel will look or what its name will be like. I would have to do some research on a current channel which is succesfull and use that as and example and inspiration to my final product.

ITV
ITV is a public service network of British commercial television broadcasters, set up under the Independent Television Authority (ITA) to provide competition to the BBC. ITV is the oldest commercial television network in the UK, having begun broadcasting in 1955.

While the BBC is a really recognisable brand which the majority of people already know what it stands for. ITV on the other hand not a lot of people know, so this is what they are called ""Independent Television ". While BBC is already as a household name in british media and television ITV is the 2nd. ITV has a variety of shows which can attract a variety of different age groups, they have shows thats are time slots in the day to suit the age group they are attracting  for example at 7 am in the morning is were the kiddies watch, while at 10pm is for the grown ups.






ITV over the years since there interception in 1955, they had a lot of variety of idents in to which they established in 1989.  They had adapted to the times very well because as you can see in my research it gets newer and newer and the quality of the design looks more vivid and smooth.  My aim is too do something similar even though at the start i wont be funded to make an ident. I would like to change and adapt my new ident with the times if my website becomes a hit with viewers. 

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